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    Determining Product Suitability For TV
 


Years of experience have given us insight into the major attributes that help determine whether a product can be successfully sold through Direct Response TV (DRTV). For a free evaluation of your product's potential as an infomercial offer, please complete the rating guide below. We will also need you to describe your product and supply us with basic contact information - click on SUBMIT when done. One of our award winning producers will contact with you shortly.


Strong (5pts)
Good (3pts)
Fair (1pt)
Score
1 A celebrity endorsement A charismatic personality (+1 pt) TV pitchman talent
2 Product has 5:1 markup Markup less than 5:1 but more than 3:1 Markup 3:1 or less
3 Product has high ad allowable Medium ad allowable Low ad allowable
4 Price $59.95 or less or lead generation Payment plan switch or positive $149 or more negative cash flow
5 Good upsell or backend potential Good premium or offer switch Limited upsell or backend potential
6 existing merchants credit card Will be able to obtain card Difficult to obtain card
Strong (3pts)
Good (2pts)
Fair (1pt)
Score
7 Product has existing testimonials Testimonials can be paid for No testimonials are available
8 Full 100% money-back guarantee Limited or conditional guarantee Vague
9 Product has proven retail or direct sales There is similar successful product Product acceptance not yet clear
10 Product has blue-collar appeal Product appeals to educated consumer Product appeals to very upscale consumer
11 Ratio of value to price very attractive Value good, but price relatively high Perceived value low, price high
12 Product easily demonstrated (kitchen gadget, etc.) Can;t be easily demonstrated (success item) Can't be demonstrated at all
13 Product fulfills a dream, makes life easier Has solid perceived value Hard to understand value
14 Product has dedicated ecommerce website Product and corporate share same website Product has now ecommerce website
15 Product makes excellent 60 second commercial Questionable spot results Best in print only.
   
Score >>>>
  From experience, successful infomercial products will usually have had a rating of between 46 and 57 points...


Product Description

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